Life is complicated. Laundry should not be. With Seventh Generation’s new Easy Dose Ultra Concentrated Laundry Detergent, you get the correct quantity of liquid-each and every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all of your need! Our compact 23oz bottle offers you the same 66-load convenience you are expecting, but uses 60% less plastic, 50% less water, and is 75% lighter than our 100 fl oz bottle. A USDA Certified Bio based Product 99% made with an advanced-enzyme formula that fights tough stains, it is a great choice for your busy family. Easy to use, easy to store, and easy to love-our Ultra Concentrated Laundry Detergent is about to change the way you consider clean.
Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to be ok with
Our Easy Dose Auto Dosing Technology measures the correct quantity-each and every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you wish to have
Small dose, big clean: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle
Our advanced-enzyme formula fights even the most stubborn stains
Made with 0% dyes, fragrances, or artificial brighteners
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