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This reusable soft-sided snack box features PackIt's groundbreaking cooling technology. Freezable gel is permanently built into the bag, so you will never waste money on separate blue ice packs or gel packs again! Simply collapse flat and freeze in the freezer overnight This Snack Box measures 5 inches tall, 9 inches long and 4.5 inches deep (front to back). It is smaller than PackIt's Original Lunch Bag, and larger than PackIt's Snack Bag, making it ideal for fresh snacks and drinks on the go The rectangular shape allows room for the Snack Box to hold a small container or bottle. Perfect for packing dairy, fruits and veggies. Tote a cool smoothie, or orange slices for the game. Food stays cool and fresh all day, reducing waste and saving money