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INCREASE TIRE LIFE SPAN: Boost the protective barrier between your tires, the road, and everything that causes wear and tear to the rubber. PermaShine isn’t just about achieving a long-lasting gloss (6-12 months depending on where you live in the US). Our superior acrylic coating prevents mud, grime, and other road debris from sticking to your tires so they perform as well as they shine. You must thoroughly clean tires with our Super Foam Soap prior to applying Permashine. PREVENT FLAKING & CRACKING: Only the tough stuff can stand up to extreme environmental conditions and intense washes. That’s why we combined performance and functionality to achieve PermaShine’s unmatched durability. No flaking, no cracking, no problem. Now you can give up applying a tire dressing every week and find something better to do with your time. GET A SEXY, LASTING SHINE: We’re all for practicality, but good looks don’t hurt! Achieving a high shine that stands the test of time demands better than the silicone found in many tire dressings. PermaShine literally outshines them all! It delivers a thin acrylic coating to your tires that achieves that attractive high gloss you want but won’t fade or wash off the minute or even weeks after you hit the road. For optimal results, please thoroughly clean tires prior to applying Permashine.